At SAP Connect Day 2026, F-Plus, a leading seasoning manufacturer behind the familiar “Fa Thai” brand, took the stage to share its business transformation journey with SAP S/4HANA Cloud Public Edition (SAP GROW) to support future growth.
A key highlight was F-Plus’s approach to driving end-to-end business processes and its perspective on choosing a technology partner. Its decision to trust I AM Consulting as its implementation partner was based not only on our implementation expertise but also on our firsthand experience using SAP GROW to manage our own operations. This dual perspective as both an implementer and a user allows us to understand customer needs more deeply through practical experience.
Thank you to F-Plus for sharing this inspiring journey. It reinforces that successful Digital Transformation goes beyond technology alone: it is about choosing the “Right Technology” alongside the “Right Partner” to move forward together with confidence.

